A Decade of Effervescence

Novelty Celebrates its Decade of Innovation in Effervescent Products.

We are leader in effervescent technology and the first company worldwide to develop and manufacture an effervescent tablet with amino acids from natural fermentation.


Novelty Effervescent technology provides a novel dosage form for nutritional supplements and pharmaceuticals. The ability to incorporate large dosages of a wide variety of active ingredients in an easy-to-swallow liquid, plus increased absorption of the active ingredient, offers advantages over conventional tablets.




Faster Action


Faster absorption means faster onset of action which is critical in treating acute symptoms such as pain. Buffered preparations with adjustable stomach pH optimize formula performance characteristics. Effervescent drugs are delivered to the stomach at a pH that is just right for absorption. Clinical studies performed on a variety of effervescent products demonstrate that the Ingredients penetrate the blood stream within as little as 15 minutes.



Increase in Liquid Intake


Daily liquid consumption should be 1.5 - 2 litres in adults. With increased intake required during excessive fluid loss caused by events such as intensive physical activity, diarrhea, or high temperatures in summer. The intake of dissolved effervescent tablets supports the daily liquid supply.



Easily Portable


Effervescent medicine is more easily transported than liquid medication because no water is added until it’s ready to use. One effervescent tablet can often take the place of multiple tablets, capsules and even injections.



Easy to Swallow


Effervescent medications go down easier than tablets or capsules because patients swallow them in liquid form.



Much Gentler on the Digestive Tract


Effervescent drug products dissolve fully in a buffered solution.

Reduced localized contact in the upper gastrointestinal tract can mean less irritation and greater tolerability.

Buffering also prevents gastric acids from interacting with the drugs themselves, which can be a major cause of stomach and esophageal upsets.



Better Tasting


Drugs delivered with Novelty effervescent technology taste better than most liquids, mixtures and suspensions.

Novelty superior taste masking is achieved by limiting objectionable characteristics and complementing formulations with flavors and fragrances.

Effervescent pharmaceuticals retain their flavor after lengthy storage.