NOVELTY PHARMA GDD SA was established in 2001 by Dr. MASSIMILIANO BARATELLI with the objective to become a market leader and solution provider in effervescent technology for the efficient delivery of novel healthcare and nutraceutical products.

Headquartered in Lugano, Switzerland, Novelty Pharma has focused on the development of Galenical formulas using effervescent technology for over two decades. Since its inception, Novelty Pharma has become a name synonymous with unique effervescent products of the highest quality.

Novelty Pharma has proven experience in creating innovative effervescent formulations that utilise propriety ingredients. Our products not only taste great, but also provide the consumer with a more convenient and enjoyable method of supplement and medication delivery.

With over 16 years of R&D and manufacturing experience in effervescent products, Novelty Pharma is a market leader in effervescent technology and one of the largest manufacturers and suppliers of effervescent products globally. To this day, the primary business of Novelty Pharma remains the development and marketing of novel healthcare, with an emphasis on creating unique brands for international markets. We are proud that our effervescent products and innovations are now marketed by our partners in 40 different countries across 4 continents.